As firms strive to stand out and stay relevant in a crowded virtual world, one thing is clear: your clients’ total experience with your firm matters now more than ever. From strategy through origination and execution, creating and sustaining a connected client experience is a must. Find out how modern marketing and business development teams are using holistic client lifecycle management techniques and technologies to build stronger relationships, drive profitable revenue growth, and create enduring brands in a changing market.
Sadie BaronChief Marketing Officer
Chief Marketing Officer
Sadie Baron’s mission as Reed Smith’s Chief Marketing Officer is to tell the world the Reed Smith story as it’s a story she is very proud to be part of. With more than 20 years of experience in marketing, Baron has used her knowledge and skills to develop a vision for her function that is lightyears ahead of the competition. She empowers her team to make a difference together.
Driven and enthusiastic with high energy, Baron’s style is pragmatic, practical, and often described as “off the creative scale.” She balances her energetic style with the interpersonal skills needed to sit at the head table. Baron has a rare mixture of skill sets which cross functional teams can bank on. She feels proud and privileged to work every day with some of the brightest legal minds in a firm that values the power of marketing and business development.
Lavinia CalvertGM, Marketing & Business Development Solutions
GM, Marketing & Business Development Solutions
Lavinia currently leads marketing and business development solutions at Intapp. In this role, Lavinia maintains global responsibility for driving growth and success for her business unit, focusing on serving the technology needs of marketing and business development professionals in the legal, accounting, and consulting sectors. Prior to joining Intapp, Lavinia served as the CMO for OnePlace (acquired by Intapp in May 2019), and before that as CMO for an IP law firm with offices in Australia and New Zealand.
Iris JonesChief Business Development & Marketing Officer
Chief Business Development & Marketing Officer
Iris Jones joined McNees in early 2015 as the Chief Business Development and Chief Marketing Officer. Reporting to the Chairman, Jones leads the firm’s business development and marketing team in delivering proactive strategy, service, and high-level support to the firm and its attorneys.
Jones works closely with firm management and members to expand the firm’s business by strengthening relationships with existing clients. She and her team provide analytical business development and strategic support for identifying and capturing new business and expanding existing relationships. Skilled in designing solutions based on analytical needs assessment, Jones directs complex projects from concept to fully operational status. Her strengths are effective in team building, strategic planning, and execution. She is a highly capable project director and manager who has extensive experience in coaching, training, and providing business development strategic support to all levels of stakeholders.
Jones serves on the firm’s diversity committee, professional development and education committee, and the future’s committee. She is also a member of the State Bar of Texas and the Legal Marketing Association (LMA). Jones was Co-Chair of the first LMA Diversity and Inclusion Task Force and served as Co-Chair of the Diversity and Inclusion SIG. She has also served as a panelist at numerous LMA Annual conferences and LMA Regional Chapter events.
Prior to serving as Chief Business Development and Marketing Officer for other Am Law 100 firms in DC and New York, Jones practiced law in Texas in both the public and private sectors. She gained extensive litigation and appellate practice experience while serving as an Assistant Attorney General of Texas and Director of the City of Austin’s Law Department.
October 2020 Iris was inducted as a 2020 Fellow in the College of Law Practice Management (COLPM).
Nora ShearerChief Marketing Officer
Shearman & Sterling
Chief Marketing Officer
Shearman & Sterling
Nora Shearer is Chief Marketing Officer of the global elite firm Shearman & Sterling. Prior to joining Shearman & Sterling, Shearer was Chief Marketing and Business Development Officer at Norton Rose Fulbright, leading the firm’s marketing and business development team’s integration post-combination with her prior firm, Chadbourne & Parke LLP. Shearer has more than 20 years of experience in both the legal and finance industries, focusing on marketing, communications, and business development strategy. She holds a bachelor’s degree in journalism from the University of Maryland and an Mater of Business Administration from Fordham University’s Graduate School of Business in Finance and International Business.