Leveraging Business-Value Forecasting to Unlock Insights and Manage Business OutcomesJuly 16, 2020 | 11:30 a.m. - 12:30 p.m. PT / 2:30 - 3:30 p.m. ET / 7:30 - 8:30 p.m. GMT
No one knows what the next normal will look like, yet it’s imperative that business-of-law professionals exert their substantial influence onto what it should look like. Our industry finds itself in an in-between space, in a time that has shown us that our old ways of working can — and should — be left behind. For law firms, this revelation presents a universe of options for improving the ways they drive growth.
Many law firms have ignored the act of forecasting, a best-practices mainstay in other industries. By doing so, these firms are hampering their opportunities for success. Business leaders in other fields know that forecasting can add a level of predictability — a backdrop against which your firm can build strategies, resource projects, and measure success. So why isn’t the practice of forecasting more widespread — and what can be done to change this reality?
Join Intapp Chief Product Officer Thad Jampol and Perkins Coie Chief Practice Management Officer Toby Brown as they share insights on why it’s time to shift away from our industry’s pre-pandemic thinking and embrace the practice of setting goals — and meeting them — to build lasting success.
This session will explore our new reality and demonstrate how firms can confidently deploy their new forecasting skills to illuminate insights and leverage long-term advantage.
Thad JampolCo-Founder and Chief Product Officer
Co-Founder and Chief Product Officer
Intapp co-founder Thad Jampol leads the company’s global product vision, design and development, and go-to-market strategy. He is the architect of the Intapp Industry Cloud. Thad has 20 years’ experience in bringing vertically oriented enterprise software solutions to multiple industries. He works with Intapp’s global customer base to address their key challenges, including growth, operational efficiency, risk management, and client success.
Toby BrownChief Practice Management Officer
Perkins Coie LLP
Chief Practice Management Officer
Perkins Coie LLP
Toby Brown is the Chief Practice Management Officer for Perkins Coie. In this role, Toby works with firm partners and clients to develop pricing arrangements and service delivery models that drive successful relationships. This includes practice management, pricing, legal project management, lateral partner recruiting, practice innovation, and alternative staffing approaches. Prior to his current role, Toby served as the Chief Practice Officer for Akin Gump, and served in pricing roles for both Vinson & Elkins and Fulbright & Jaworski. Before joining Fulbright, Toby served as a Director for the Utah State Bar.
Toby presents nationally on legal pricing, practice management, knowledge management, marketing, technology, and law firm management for associations, law firms, legal departments, law schools, and paralegal programs. He is the founder of the P3 Conference, and chairs the Client Value group that owns the conference. He has published the book Law Firm Pricing: Strategies, Roles, and Responsibilities and maintains the ABA-award-winning 3 Geeks and a Law Blog.
Pam SmithSenior Vice President, Strategic Marketing
Senior Vice President, Strategic Marketing
Pam leads corporate positioning and category definition initiatives for Intapp, in addition to overseeing the Product Marketing organization.
Pam Smith has been in marketing strategy and business advisory roles within the technology industry for over 25 years. She was a Partner at Regis McKenna Inc. a marketing and strategy consulting firm and has consulted to global industry leaders such as Cisco, Xerox, IBM as well as a wide variety of very successful early stage technology companies. Pam has also held positions as the most senior marketing officer within several companies seeing them through periods of high growth and acquisition. She most recently created the initial marketing plan for Looker that was acquired by Google for $2.7B. She also led the category creation and public filing efforts for Anaplan’s successful IPO. She is currently on the advisory board of several early stage technology companies.