Put data to use in marketing efforts • Intapp

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Maureen Durack, Head of Operations at Vedder Price, discusses how her firm learns from, repurposes, and leverages data. They’ve gained the ability to reinterpret information through a new lens–harnessing insights, uncovering opportunities, and harnessing the experience of attorneys. The power of data has allowed them to grow their roster and generate new revenue from existing clients.

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