News Article

Why CMOs can show the route to a unified data approach within professional services firms

Darryl Cross takes a look at how the modern Chief Marketing Officer is helping firms make better business decisions.

Business practices completely based on precedent can no longer be relied on with today’s market dynamics. The professional services landscape is increasingly client-centric, meaning organisations need to constantly evaluate their business models, leverage the data at their disposal and prioritise effective collaboration to remain competitive.