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The Sterling Group, a private equity firm based in Houston, Texas seeking to invest in the manufacturing, distribution, and industrial service sectors, has selected DealCloud to institute best practices for private equity processes, workflows, and reporting firmwide.


“We look forward to partnering with DealCloud to continue to improve our CRM systems and practices,” said Jim Apple, Managing Director at The Sterling Group. “DealCloud was purpose-built for private equity firms, and we believe it will improve our efficiency across many of the firm’s business development activities.”


The Sterling Group is an operationally focused middle market private equity firm. Sterling has been partnering with management teams, primarily of family owned businesses or corporate carve-outs, for nearly 40 years to build winning businesses in the industrial sector.


“The Sterling Group is a well-established player in the private equity industry,” said Ben Harrison, President of Financial Services at DealCloud. “We are excited to work with them to institutionalize and formalize deal management best practices and enhance their reporting and analytics capabilities. We believe DealCloud will be essential for them as they continue to grow their business.”


About DealCloud
DealCloud, an Intapp company, provides a single-source deal, relationship, and firm management platform to enable over 950 clients to power their deal-making process from strategy to origination to execution. We offer fully configurable solutions purpose-built for the complex relationships and structures of private equity and growth capital firms, investment banks, private and publicly traded companies, debt capital providers, and other investors. For more information, please visit


About The Sterling Group

Founded in 1982, The Sterling Group, L.P. is a private equity investment firm that targets controlling interests in basic manufacturing, industrial services and distribution companies. Typical enterprise values of these companies range from $100 million to $750 million. Sterling has sponsored the buyout of over 55 platform companies and numerous add-on acquisitions for a total transaction value greater than $10 billion. Sterling partners with management teams to grow and build winning businesses in the industrial sector. Nearly 80% of Sterling’s past partnerships have been with family businesses and corporate carve-outs. Sterling excels as a partner where it can bring its operational focus and expertise to a situation. For more information, please visit