As Chief Value Officer, Christopher Ende leads Goulston & Storrs’ strategic initiatives relating to pricing structures, legal project management, practice innovation, and profitability analysis. Ende collaborates across all firm legal practices and professional departments to deliver increased value to clients through innovative fee arrangements, process improvement, and data analytics. He works directly with clients to deliver tailored pricing solutions and service delivery models that align incentives and facilitate successful outcomes. Ende draws on his knowledge gained as an in-house legal operations leader to effectively design win-win solutions.
Ende has deep experience in the business of law and brings a “voice-of-the-client” perspective to the firm. He previously led the outside counsel spend management program for a Fortune 15 company where he developed strategies to optimize outside counsel spend, including designing a preferred provider program, building an award-winning, custom application to drive data-driven selection of outside counsel, and designing metrics to measure performance and value. Ende also held a senior leadership position at an alternative legal services provider where he developed solutions for corporate legal departments to improve operational efficiency and reduce legal costs. Prior to those roles, Ende built and led the global pricing and project management program at an Am Law 50 law firm.