Michelle Woodyear

Michelle Woodyear

Director of Digital Marketing

Covington & Burling LLP

For the past decade Michelle has been immersed in the world of technology, marketing and business development. She’s enjoyed working closely with a number of the most innovative business development leaders at dozens of AM Law 200 firms. Currently, she leads the digital marketing team at Covington, where they are updating the marketing technology stack, developing tools for robust marketing campaigns, creating dashboards for measurement and decision making, developing user personas and targeted content strategy to reach key audiences. It’s exciting work, and she is thrilled to be part of the innovation and transformation of the digital marketing function.

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