Chief Marketing and Business Development Officers as Change Agents
Modern law firm marketing and business development leaders are uniquely positioned to drive change, because — in addition to serving as stewards of firm branding — they’re increasingly leveraging data-driven insights to direct strategic growth efforts, such as key-client programs. But there are significant hurdles to be overcome along the way, including the added challenge of change management inside law.
In this session, our panel will share some of the ways in which firms can adapt, grow, and drive stronger business development cultures in our new reality. You’ll learn:
- How data, insights and predictive analytics are being used to inform client growth programs
- How innovative strategies and techniques used in B2B marketing can be successfully applied inside law
- Why now, more than ever, law firm CMOs and CBDOs have a golden moment to lead the charge and shine.
Rory ChannerChief Business & Client Development Officer
Chief Business & Client Development Officer
Rory Channer leads McDermott’s business development strategy, implementing revenue enhancement initiatives, as well as client service enhancements across Asia, Europe and the United States. Rory is skilled at solving challenges with innovative solutions, and leading high performing teams to build deep and enduring client relationships.
Lavinia CalvertGeneral Manager, Marketing and Business Development Solutions
General Manager, Marketing and Business Development Solutions
Lavinia Calvert leads the marketing and business development solutions business at Intapp, focusing on serving the technology and information needs of professionals in the legal, accounting, and consulting sectors. Calvert brings a deep and diverse base of international business experience spanning the fintech, media, and legal sectors. She has held a number of executive leadership roles in the U.S., Japan, Australia, and New Zealand, including Chief Marketing Officer at OnePlace prior to its acquisition by Intapp in May 2019, Chief Marketing Officer at IP law firm AJ Park, and Vice President Asia Pacific and Executive Vice President Strategy and Marketing at Reuters Media. Calvert has a bachelor’s degree in Business and post-graduate honors in Marketing from Massey University.