Chief Marketing and Business Development Officers as Change Agents
Modern law firm marketing and business development leaders are uniquely positioned to drive change, because — in addition to serving as stewards of firm branding — they’re increasingly leveraging data-driven insights to direct strategic growth efforts, such as key-client programs. But there are significant hurdles to be overcome along the way, including the added challenge of change management inside law.
In this session, our panel will share some of the ways in which firms can adapt, grow, and drive stronger business development cultures in our new reality. You’ll learn:
- How data, insights and predictive analytics are being used to inform client growth programs
- How innovative strategies and techniques used in B2B marketing can be successfully applied inside law
- Why now, more than ever, law firm CMOs and CBDOs have a golden moment to lead the charge and shine.
Rory ChannerChief Business & Client Development Officer
Chief Business & Client Development Officer
Rory Channer leads McDermott’s business development strategy, implementing revenue enhancement initiatives, as well as client service enhancements across Asia, Europe and the United States. Rory is skilled at solving challenges with innovative solutions, and leading high performing teams to build deep and enduring client relationships.
Lavinia CalvertGM, Marketing & Business Development Solutions
GM, Marketing & Business Development Solutions
Lavinia currently leads marketing and business development solutions at Intapp. In this role, Lavinia maintains global responsibility for driving growth and success for her business unit, focusing on serving the technology needs of marketing and business development professionals in the legal, accounting, and consulting sectors. Prior to joining Intapp, Lavinia served as the CMO for OnePlace (acquired by Intapp in May 2019), and before that as CMO for an IP law firm with offices in Australia and New Zealand.