Going Deep on Law Firm Profitability
The subject of law firm profitability has become popular recently – and for good reason. With real business forces impacting firms, lawyers can no longer avoid the subject. Most of the programs out there have taken a decidedly limited look at the subject, given that most in the industry are still getting to know it. This program is going to move well beyond that “shallow” look, diving deeper into the forces driving firm margins and exploring how and where firms can have the greatest impact on the bottom-line.
This program also takes a unique approach, bringing together two experts with deep knowledge on profitability – from competing legal technology companies. LVN has made it a core value of including providers as equals in our community. This is a first example of that core value and we look forward to bringing more content like this going forward.
Join this session to get a more rounded, more complete understanding of law firm profitability.
Toby BrownChief Practice Management Officer
Perkins Coie LLP
Chief Practice Management Officer
Perkins Coie LLP
Toby Brown is the Chief Practice Management Officer for Perkins Coie. In this role, Toby works with firm partners and clients to develop pricing arrangements and service delivery models that drive successful relationships. This includes practice management, pricing, legal project management, lateral partner recruiting, practice innovation, and alternative staffing approaches. Prior to his current role, Toby served as the Chief Practice Officer for Akin Gump, and served in pricing roles for both Vinson & Elkins and Fulbright & Jaworski. Before joining Fulbright, Toby served as a Director for the Utah State Bar.
Toby presents nationally on legal pricing, practice management, knowledge management, marketing, technology, and law firm management for associations, law firms, legal departments, law schools, and paralegal programs. He is the founder of the P3 Conference, and chairs the Client Value group that owns the conference. He has published the book Law Firm Pricing: Strategies, Roles, and Responsibilities and maintains the ABA-award-winning 3 Geeks and a Law Blog.
Jill NelsonSenior Director, Product and Business Management
Senior Director, Product and Business Management
Jill Nelson looks after the business end of Intapp’s OnePlace Operations & Finance solution, comprised of Intapp Time, Intapp Pricing and the intersections of those products with Intapp Terms. Jill converges her 20 years of legal tech experience across finance, product management & product marketing and a strong affinity for analytics to supply, together with the products and marketing teams, a multi-dimensional approach to supplying Intapp’s customers and stakeholders solutions that meaningfully impact the business of law.