Law firms are under enormous competitive pressure, today more than ever. Spending on legal services has continued to go up but spending on outside counsel has been largely flat. To be competitive, law firms need to get much smarter and more diligent about the business they pursue by making intelligent data-informed marketing decisions. But not all CRM systems can help companies do this effectively – and many firms are considering changing or supplementing what they already have.
In part one, we’ll review the following points to keep in mind before making a decision:
- Attainable goals and what you can hope to accomplish through CRM transformation
- What solutions are in the marketplace
- How these solutions compare