Identifying strategies to thrive amidst uncertainty
All firms want to grow, but it’s difficult to do so in an uncertain environment where legal services demand growth is nearly flat, existing decision support systems are woefully inadequate, and workflows are suboptimal as a result. Leading firms know there’s little margin for error and conduct a thorough examination of what’s effective and not in driving growth. Learn from some of the brightest minds on how they prepared their firm to thrive despite uncertainty.
Join us for this discussion to answer questions such as:
- What was the state of information and insights? What information is useful? Where are there information gaps? What were the drivers of change?
- How were the current drivers of revenue growth identified? What behaviors led to successful outcomes? How diverse is your firm? What cultural change was needed?
- What experience do we want clients to have? How does the firm currently organize itself around client needs? How does the firm ensure clients have the ideal experience?
John ByrneChief Marketing Officer
Gould & Ratner
Chief Marketing Officer
Gould & Ratner
John Byrne is Gould & Ratner’s Chief Marketing Officer, a role drawing upon his unique combination of experience as a practicing lawyer, marketing and sales director, professional journalist and publisher, career coach and recruiter, and small business owner. As CMO, his top priority is supporting the firm’s delivery of unparalleled service to its clients. John has spent nearly 25 years in the legal profession, with much of that time devoted to helping lawyers attract new clients and engagements. He has particular skill in writing, marketing communications and public relations, as well as business development and traditional sales. John’s most valuable skill, though, is his ability to connect with lawyers and clients alike, listening to them and understanding their needs to create strategies for success. John earned his bachelor’s degree from the Medill School of Journalism at Northwestern University, where he was the editor in chief of The Daily Northwestern. He earned his law degree from Loyola University Chicago.
Mike MellorChief Marketing and Business Development Officer
Chief Marketing and Business Development Officer
Mike Mellor is the Chief Marketing and Business Development Officer for Pryor Cashman, a 175-attorney midsize firm with offices in NYC, Miami and LA. In this role, he works to identify, develop and execute strategies to both drive new business for the firm and increase brand awareness. His passion is creating clarity and game plans for attorneys by implementing rigor and process around the new business development cycle. Mike’s 20-year career has spanned various roles throughout the professional services sector, including sales enablement and pursuit roles at Paul Weiss, Deutsche Bank, Katten and KPMG.
Kyle WeidieGlobal Head of Analytics & Digital Marketing
Kobre & Kim LLP
Global Head of Analytics & Digital Marketing
Kobre & Kim LLP
Kyle Weidie is the Global Head of Analytics & Digital Marketing for Kobre & Kim LLP, an Am Law 200 firm that focuses on cross-border disputes and investigations with locations around the world. He leads the firm’s strategy and implementation of customer relationship management; web and digital marketing technology; and business referral systems. His team collects, integrates and analyzes data to deliver information, develop insights and support optimization of business intelligence and relationship lifecycles. Kyle has more than 15 years of experience in the legal industry, primarily working out of the New York and Washington, D.C. markets.