Risk is ever evolving. Today’s firm has far more elements to consider when assessing risk than at any other point in the history of business acceptance. One risk that is getting serious consideration is client risk — the reputational risk of taking on clients with misaligned interests. Never before has consideration of the client’s business model, reputation, history and culture factored as such an integral part of the equation. Not thoroughly assessing potential conflicts of interest or client values can have a long-term impact on your business.