OnePlace for Marketing
OnePlace for Marketing gives marketing professionals the tools they need to develop effective pitches and campaigns, track the ROI of their efforts, enhance firm reputation, and optimize client retention strategies. And thanks to our zero-entry approach, you’ll enjoy access to your firm’s most current and relevant information with minimal input.
Intapp empowers cross-firm collaboration
Intapp OnePlace for Marketing is purpose-built to help marketing teams collaborate more strategically with partners and lawyers to help them find, pitch, and win new business and clients
Build more effective pitches
When helping partners compete for new business, marketing teams face a multitude of challenges: understanding their firm’s unique capabilities, determining how to stand out in a crowded field, and learning how to use data strategically to convert prospects to clients.
Intapp helps your firm compete more effectively by leveraging who you know and what you know. Thanks to zero-entry technology, Intapp captures and surfaces data to help you derive critical relationship insights. With a deeper understanding of your firm’s experience and expertise, you’ll create standout proposals to differentiate your firm.
Grow existing client relationships
Your current clients provide the best opportunities for new business, but it’s difficult to know where white space exists, what expertise to highlight, and who within your firm is best poised to deliver an effective pitch.
Intapp helps you grow existing client relationships by providing a deep understanding of your top clients’ initiatives and how your firm can best support them. Plus, you’ll be able to use relationship mapping to keep track of ever-changing client and firm connections, and rely on automated alerts that notify you when a relationship appears to be in jeopardy.
Develop results-oriented campaigns
Building campaigns and marketing plans is only half the battle. The other half? Figuring out what worked, and what didn’t. Intapp helps you capture and leverage a rich blend of information about your marketing efforts so you can better inform your planning and priorities.
Plus, you’ll be able to connect the dots between activity and outcomes, track the ROI on your efforts, and demonstrate how your campaigns have contributed to the development of new business or opportunities.
Build your brand and enhance your reputation
A core component to every marketing mandate is getting the word out. After all, your firm’s successes and your lawyers’ pedigrees might as well not exist if no-one knows about them.
That’s why Intapp helps you amplify achievements and raise your firm’s profile, by making it easy to update your lawyers’ bios across all touchpoints and ensure that all directory submissions are perfectly polished. You’ll also be able to manage your firm’s footprint across your full scope of seminars, webinars, and conferences, as well as sponsorship of third-party events.
Explore the Intapp Connect Virtual Summit sessions for marketing and BD leaders
Products and packages
Drive growth, expand cross-selling opportunities, and use AI to leverage your detailed and up-to-date experience and expertise.
Strengthen client relationships, increase revenue, and build your firm’s brand with capabilities that go far beyond traditional CRM.
Product & Best Practice Resources
Intapp Connect Virtual Summit - Marketing & Business Development Session
Watch Lavinia Calvert, General Manager of Intapp’s Marketing and Business Development Business, for her perspectives on how firm marketing and business development teams are adapting their strategies and tactics during this current time; and learn how OnePlace for Marketing can grow your firm’s relationships, revenue, and reputation.
Road to Recovery: Techniques & Technology to Transform Business Development
The world has changed drastically in just a few short weeks. While we can’t control the situation, what we can control is our response to it. The firms that succeed will be the ones that learn to adapt. While the current situation is definitely disconcerting, it also presents a rare opportunity to get lawyers to focus on business development and technology to help rebuild their practices.
Virtual event: Briefing Frontiers 2020: Closer to clients with Intapp
Briefing Frontiers: Closer to clients took place as a virtual event on 21 May 2020. The virtual event explored how firms can better align themselves to client needs, and foster stronger relationships
A New Paradigm for Professional Services Firms — Resilience and Opportunities in the Face of Uncertainty
Change is never easy – especially for partner-led professional services firms where key decisions typically require consensus. Abrupt, overwhelming, unpredictable change is even more difficult.
The modern CMO: Advancing marketing from reactive to predictive
Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients.
How law firm marketers can lead through crisis and build resilience
Join us as we discuss ways to stay connected and focused amid the COVID-19 outbreak and provide world-class marketing and business development support during this time of social distancing.
Extraordinary circumstances require exceptional relationships to thrive
No firm is truly ever prepared for a crisis, let alone one that changes everything overnight. And when a crisis hits, every firm relies on its client relationships to carry itself through challenges. Because relationships with clients, partners, and alumni are what help generate referrals and new business for firms.
How to use your legal CRM to drive client growth
Two legal CRM experts look into practical ways law firms can address people, process, and technology variables to fuel firm growth by using their legal CRM. Practical questions around talent, experience, and relationships are addressed.
Identifying strategies to thrive amidst uncertainty
All firms want to grow, but it’s difficult to do so in an uncertain environment. Leading firms know there’s little margin for error and conduct a thorough examination of what’s effective and not in driving growth. Learn from some of the brightest minds on how they prepared their firm to thrive despite uncertainty.
Legal CRM: Practical tips for aligning with client needs to drive growth (Part 1)
From the top down, law firm leaders are under increased pressure to deploy strategies to drive growth. To succeed, firms need a deep understanding of clients and the ability to anticipate shifts in demand.
Legal CRM: Practical tips for aligning with client needs to drive growth (Part 2)
Every firm has hurdles to overcome – from data quality issues to siloed systems and teams. Learn how your firm can overcome its challenges by joining us in this webinar series.