Strategic partners

DCM Insights (DCMi) helps partners at professional and financial services firms build better business development habits — grounded in what the best rainmakers actually do differently. Their proprietary Activator research, featured in Harvard Business Review and The Activator Advantage, is used by more than 100 leading firms, including nine of the AmLaw 15, all of the Big 4, and four of the five Magic Circle law firms. Intapp and DCMi announced an expanded strategic partnership in April 2026, combining DCMi’s behavioral research with Intapp DealCloud to help firms turn business development insight into repeatable action. The partnership addresses a problem most firms know well: partners have the intent to develop business, but competing demands make consistent execution hard. DCMi’s Activator research identifies what separates high performers from the rest; Intapp Celeste scales those behaviors through purpose-built agentic workflows that put the right intelligence in front of partners at the right moment. The practical result is a solution where research and technology reinforce each other. DCMi brings decades of behavioral science and firm-level program experience; Intapp brings the governed AI platform purpose-built for professional services. Together, they give firms something neither could deliver alone: the knowledge of what great business development looks like, and the infrastructure to make it happen consistently across the partnership.

Intapp and KPMG share the goal of serving professional services and capital markets firms to harness the full power of the cloud and accelerate digital transformation journeys. KPMG – one of the world’s largest professional services firms and a proven leader in cloud and digital transformation – collaborates with Intapp and Microsoft to deliver the industry cloud that empowers professionals and makes connected firms a reality.