Beth Cuzzone
Global Practice Group Leader, DealCloud
Intapp
Beth Cuzzone is a Global Practice Group Leader of DealCloud Industry Solutions at Intapp. In this role, Cuzzone serves as a champion for marketing and business development professionals in the legal, accounting, and consulting industries, while fostering growth and community across the Intapp client base.
As an industry leader in law firm sales and client services, Cuzzone brings decades of legal marketing and business development experience with her to this role. She is a founding member of the Legal Sales and Service Organization and a member and former President of the Legal Marketing Association’s New England Chapter. She also previously served as Chief Strategic Growth Officer at Goulston & Storrs, where she led marketing, business development, client relations, strategic planning, lateral hiring, and practice group management.
Cuzzone has earned several honors throughout her career: She has been inducted into the College of Law Practice Management and the Legal Marketing Association Hall of Fame, published by Thomson Reuters and several industry publications. She also co-authored the American Bar Association book, The Law Firm Client Interview Playbook, as well as The Law Firm Associates Guide to Personal Marketing and Selling and Marketing Success: How Did She Do That?
Recent Content
Video
Enabling the Interconnected Ecosystem
Your firm’s professionals are at the forefront of meeting the increasing demands of client expectations. To deliver context-aware intelligence and implement greater operational efficiency, firms need an ecosystem that uncovers data-driven decisions and accelerates time to value. We’ll discuss how the Intapp industry cloud helps your firm’s professionals cultivate a culture of collaboration within the interconnected ecosystem to deliver the best possible outcomes for clients.
Mid-Market Pro - Looking to Innovate? Lower Fees Are Just Part of the Story
Intapp’s Beth Cuzzone, Global Practice Group Leader, Marketing and Business Development, was quoted in the second part of reporter Justin Henry’s multi-part series on innovation at midsize firms.
Mid-Market Pro - Law firm tech: source of distraction or innovation?
Intapp’s Beth Cuzzone, Global Practice Group Leader, Marketing and Business Development, spoke with reporter Justin Henry for an article on technology’s role in law firm innovation.
The Legal Intelligencer - Big law is reorganizing to fit clients' turbulent business cycles
Legal Intelligencer reporter, Justin Henry spoke with Intapp’s Beth Cuzzone about the emerging trend of law firms aligning services to suit the needs of targeted industries for a recent article.
Webinar
DealCloud webinar: Trends in Legal Marketing and Business Development for APAC Firms
Join Intapp for the first webinar in a new series tailored for firms in the APAC region and focused on the future of law firm client relationship and knowledge management. During this event, we’ll explore solutions, share insights, and discuss trends in marketing and business development.
DealCloud webinar: Trends in Legal Marketing and Business Development for APAC Firms
Join Intapp on June 16 for the first webinar in a new series tailored for firms in the APAC region and focused on the future of law firm client relationship and knowledge management. During this event, we’ll explore solutions, share insights, and discuss trends in marketing and business development.