Practice Group Leader, Marketing and Business Development
Gemma Prescott is the Practice Group Leader for Marketing and Business Development at Intapp. Prior to joining Intapp, Prescott was Head of Business Development at the multi-national law firm Allen & Overy, initially for the Global Litigation practice and then for the Advanced Delivery and Solutions practice, which consisted of legal technology, consulting, and alternative resourcing. She has overseen the implementation of numerous CRM and broader marketing technology projects thanks to her background in practice group business development, and enjoys working with leadership to ensure any technology projects carefully align with specific business objectives.
How legal marketing and business development talent in client-facing roles drives revenue and improves client relationship management
Placing legal marketing and BD talent in client-facing roles drives higher revenue while improving client relationship management. When marketing and BD talent are a part of the client service team, they bring high-touch services that clients appreciate and increasingly expect.
PM Magazine - How will the arrival of NewLaw business models shape law firm marketing functions?
Intapp’s Gemma Prescott contributed an article to PM Magazine on how NewLaw models present an opportunity for firms to reimagine how they respond to client needs whilst providing a catalyst for marketing and business development leaders to reshape the role their teams play in delivering on that vision.
At-risk programs for law firms: Applying data analytics to strengthen client relationships and increase retention
Legal at-risk programs strengthen client relationships and increase retention. Intapp DealCloud helps firms track new-matter velocity and perform relationship mapping to identify at-risk clients and implement remediation measures.
Content strategy for law firms: How to increase and sustain client engagement by optimizing the digital client journey
Savvy law firms leverage their content strategy to enhance the client journey, using digital channels to optimize relevancy and content delivery. Supported by a broader digital strategy, modern campaigns incorporate sophisticated segmentation tools and a social media strategy for maximum impact.
Intapp Insights: Laying the Foundation for the Law Firm of the Future
Join moderator Derek Southall, Hyperscale Group Founder and CEO, on Thursday, April 28, for a conversation with your peers, sharing how they’re using Intapp — the legal industry’s leading cloud platform purpose-built to transform your most critical business operations — to delivering game-changing results.