Client relationships are a law firm’s lifeline. Unfortunately, many efforts to enhance those relationships are ad hoc and tactical in nature because key data lives and dies inside departmental silos, creating blind spots and inefficiencies. From marketing and business development to knowledge management to pricing and overall growth strategies, data locked within disparate systems can yield a wealth of information about a client, including opportunities and risks. Join this session to learn how firms are harnessing the power of client data to enhance firm profitability and improve client experience.
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Speakers
Miki Hanlen (Moderator)
Director of Marketing, Legal VerticalMiki Hanlen
Director of Marketing, Legal Vertical
Intapp
Miki Hanlen is the Director of Marketing for the Legal Vertical department at Intapp. She has extensive experience as a marketing strategist in law firms and for legal industry, and brings more than 20 years of experience in marketing, communications, client relations, and business development. Hanlen is an advisor to senior executives, law firm partners, and companywide and firmwide leadership. She also serves as a mentor and coach to lawyers and marketing teams, helping them accelerate personal growth opportunities.
Gina Lynch
Chief Knowledge and Innovation OfficerPaul Weiss
Gina Lynch
Chief Knowledge and Innovation Officer
Paul Weiss
Gina B. Lynch is Chief Knowledge and Innovation Officer at Paul, Weiss, Rifkind, Wharton & Garrison. Lynch provides strategic direction for knowledge teams, practice innovation, and client solutions including evaluating, implementing, and supporting technologies and processes that drive efficiency and service to clients. She previously served as Firmwide Director for Knowledge Management Services at Bingham McCutchen.
Catherine Austin
Chief Clients and Markets OfficerDentons
Catherine Austin
Chief Clients and Markets Officer
Dentons
Catherine Austin is the Chief Clients and Markets Officer of Dentons U.S. She is responsible for leading the U.S. Marketing and Business Development team to implement the firm’s U.S. strategy and, in collaboration with firm leadership and her global counterparts, creating innovative solutions to ensure consistent delivery of exceptional client service, including building appropriate infrastructure — such as resources, processes, and technology — to optimize efficiencies and outcomes.
In developing client service strategies and systems, Austin works closely with practice leaders as well as internal teams around key clients and industries to understand the firm’s client base and assesses the effectiveness and ROI of referral sources and strategies, advertising, promotions, and other tools. She is also responsible for ensuring that the U.S. marketing and business development initiatives are integrated with those of Dentons’ other regions, and is a member of the Senior Marketing and Business Development Leadership team. Austin brought more than 25 years of experience to Dentons, including serving as Chief Marketing Officer for two global law firms.