Modern law firm marketing and business development leaders are uniquely positioned to drive change, because — in addition to serving as stewards of firm branding — they’re increasingly leveraging data-driven insights to direct strategic growth efforts, such as key-client programs. But there are significant hurdles to be overcome along the way, including the added challenge of change management inside law.
In this session, our panel will share some of the ways in which firms can adapt, grow, and drive stronger business development cultures in our new reality. You’ll learn:
- How data, insights and predictive analytics are being used to inform client growth programs
- How innovative strategies and techniques used in B2B marketing can be successfully applied inside law
- Why now, more than ever, law firm CMOs and CBDOs have a golden moment to lead the charge and shine.