With trillions in private capital dry powder still waiting to be deployed, and limited partners (LPs) increasingly selective about where they commit, competition in the secondary market has never been more intense. Once viewed primarily as a liquidity mechanism, secondaries now play a critical role in portfolio management and capital recycling. For firms looking to stay competitive, the question is no longer if technology should support their deal pipeline, but how quickly they can embrace it.
The new dynamics of the secondary market
Over the past decade, private capital has expanded rapidly. What began as single-strategy funds has evolved into multi-strategy, multi-geo operations competing across asset classes. At the same time, the denominator effect continues to weigh on LP allocations, forcing many investors to rebalance. The largest managers are consolidating market share and expanding into the private wealth channel. This environment makes it harder for mid-market and emerging managers to stand out, and easier for inefficiencies to cost them deals.
LP expectations have also changed. Today’s investors demand transparency, granular data, and personalized engagement throughout the fundraising and execution process. In competitive secondary auctions, delays of even 48–72 hours in bid preparation or IC approval can determine whether a firm participates at all.
Those who cannot deliver risk losing credibility and commitments to more tech-enabled peers.
Operational reality: what breaks in secondary pipelines without purpose-built technology
Secondary market execution breaks down when firms rely on manual processes, spreadsheets, or outdated workflows that were not designed for private credit. These systems struggle under the speed, complexity, and data requirements of modern secondaries.
Common failure points include:
- Missed LP-led opportunities
Slow triage and fragmented data delay initial screening, causing teams to miss time-sensitive LP-led transactions. - Inconsistent pricing assumptions
Disconnected models and spreadsheets lead to inconsistent views of NAV, exposure, and risk across similar portfolios, weakening pricing confidence. - Loss of institutional memory
Continuation vehicles and repeat counterparties are not linked across deals, making it difficult to retain historical context, assumptions, and relationship insights. - Manual investment committee preparation
IC materials are rebuilt from scratch using PowerPoint and Excel, delaying bids by days or weeks and reducing competitiveness.
Purpose-built technology addresses these breakdowns by unifying portfolio data, deal history, and relationship intelligence in a single system. For secondary teams competing on speed and precision, eliminating these operational risks is no longer optional.
Why speed, transparency, and AI matter now
In today’s secondary market, speed and responsiveness directly impact outcomes. Manual workflows, siloed spreadsheets, and generic platforms are no longer sufficient. Firms relying on them often face missed opportunities, longer fundraising cycles, and inconsistent follow-up that erodes LP confidence.
By contrast, firms adopting AI-powered, purpose-built technology operate with real-time visibility across their pipeline. Intelligent platforms surface relevant opportunities, reduce administrative friction, and keep data accurate across origination, diligence, and execution. For secondary investor relations and deal teams, automation enables more personalized LP engagement by triggering follow-ups based on portfolio exposure, transaction history, and timing constraints.
In a market defined by competition and scarcity, AI-driven insights and automation increasingly determine who closes and who falls behind.
Technology as the competitive edge in secondaries
At Intapp, we partner with more than 1,700 firms worldwide to support the full secondary market lifecycle through an integrated platform.
- DealCloud centralizes origination, fundraising, and execution for private markets. Embedded AI analyzes historical transaction data, LP portfolio exposure, GP relationships, and inbound inquiries to flag secondary opportunities aligned to mandate, pricing bands, and timing constraints.
- Collaboration provides secure, Microsoft-integrated workspaces that keep deal teams aligned across diligence, negotiations, and execution.
- Compliance accelerates deal clearance with conflicts checks, risk scoring, and automated onboarding, turning governance into a competitive advantage.
Together, they form an integrated secondary market operating system that connects data, relationships, and execution in real time.
How DealCloud supports modern secondary market execution
Secondary market execution depends on how effectively teams can connect portfolio data, relationships, and deal workflows under tight time constraints. Many firms still rely on outdated workflows built from spreadsheets, manual processes, or tools not designed for private market complexity. The table below compares how a purpose-built platform like DealCloud supports core secondary market capabilities versus the limitations of legacy approaches, highlighting the operational differences that directly impact speed, precision, and scalability in secondary investing.
| Secondary market capability | Outdated workflows | Intapp DealCloud |
| Designed for private markets | Can require extensive customization and ongoing maintenance to support private market use cases | Connects LP portfolio data, GP relationships, and historical pricing to enable faster bid/no-bid decisions during compressed secondary auctions |
| Integrated deals and relationships | Store relationships and transactions in disconnected systems, limiting visibility and context | Links relationship activity directly to deal flow and portfolio exposure, eliminating manual reconciliation between contacts and transactions |
| Real-time data visibility | Rely on spreadsheets or external BI tools, slowing analysis and increasing data risk | Enables portfolio analysis by GP, sector, geography, or fund vintage in real time to support faster pricing, comparisons, and IC decisions |
| Automation for complex deal cycles | Usually depend on manual updates and ad hoc processes that increase execution risk | Automates diligence tracking, approvals, task management, and pipeline reporting across extended secondary timelines |
| Reporting, scalability, and compliance | Can struggle to scale as teams grow, often requiring additional tools to meet governance needs | Delivers one-click dashboards for IC and LP reporting |
Competing through intelligence and precision
Purpose-built technology enables secondary teams to operate with greater clarity and control. Real-time portfolio visibility supports faster pricing. Connected relationship intelligence turns networks into repeatable advantage. Automation shortens deal timelines while reducing operational risk. Transparent, data-driven reporting strengthens LP trust and confidence.
As firms expand across strategies and regions, scalable governance ensures consistency without sacrificing speed.
Conclusion: Compete smarter, move faster
The secondary market will continue to grow more complex as competition intensifies and LP expectations rise. Firms relying on fragmented systems risk falling behind peers who have unified their deal pipeline, relationships, and data on purpose-built platforms.
In secondary markets, competitive advantage increasingly comes from execution velocity, data consistency, and relationship intelligence. Purpose-built platforms like DealCloud unify these elements into a single operating system for secondary investing.
Discover how Intapp helps secondary market dealmakers compete smarter, move faster, and deliver more value to LPs.