Transforming Business Development - Protect Your Core


Intapp recently had the honor of partnering with Chris Fritsch of CLIENTSFirst Consulting, and David Freeman of the David Freeman Consulting Group, in a webinar about business development techniques for the current times and how to practice empathy while selling. Intapp’s Darryl Cross, Head of Global Sales Enablement, introduced the concept of “protecting your core” during this presentation. Watch the short video above for a deeper dive on this concept and learn the essential skill that could make or break your fiscal year.

3 Key Steps to “Protecting Your Core”

  1. Stick to what you know
  2. Identify:
      1. 5 clients
      2. 5 colleagues
      3. 5 influencers
  3. Document and analyze internal data

Click here to watch the full 50-minute webinar and keep an eye out for new techniques which we’ll be posting on the Intapp blog each Thursday for the next six weeks.

Video produced by Rob Kates of Kates Media

Written by:

Darryl Cross

Head, Global Sales Enablement

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