Law Firms Lean On Marketing Teams Amid Virus' Disruption
July 27, 2020 RSS
Law360 (July 22, 2020, 1:29 PM EDT) — Many attorneys are relying more heavily on their law firms’ chief marketing officers and marketing teams as the coronavirus pandemic disrupts the usual ways lawyers generate business, a shift some say creates opportunities for marketing professionals to gain prominence in their organizations.
Marketing professionals at law firms have been working “harder than ever,” with some putting in 12- to 14-hour days to keep up with the demand for their expertise, which ticked up after the COVID-19 pandemic hit the U.S., according to John Lamar, managing director of The Alexander Group a firm that recruits CMOs in law firms and other organizations.
- Fisher Phillips Selects OnePlace Marketing & Business Development to Power Its Connected Firm
- Strategy Sphere Podcast Launches with Stellar Lineup of Professional Services Thought Leaders
- PLMJ Selects Intapp Time and ROOX to Support Strategic Growth
- FTI Consulting Rolls Out Intapp Conflicts Globally to Streamline New Business Acceptance Processes and Increase Profitability
- Intapp and Fireman & Company strike strategic partnership, offering unrivalled knowledge management consultancy
- How Big Law firms like Baker McKenzie and Polsinelli are teaming up with legal tech companies to battle increasing competition in the market
- Data Points for Increased Profitability
- A Collaborative Risk Culture
- Law Firms' Data Analytics Tools Are Growing, But Buy-In Isn't Automatic
- Intapp to Sell Cloud-Based Solutions Exclusively