Law Firms Lean On Marketing Teams Amid Virus' Disruption

Law360 (July 22, 2020, 1:29 PM EDT) — Many attorneys are relying more heavily on their law firms’ chief marketing officers and marketing teams as the coronavirus pandemic disrupts the usual ways lawyers generate business, a shift some say creates opportunities for marketing professionals to gain prominence in their organizations.

Marketing professionals at law firms have been working “harder than ever,” with some putting in 12- to 14-hour days to keep up with the demand for their expertise, which ticked up after the COVID-19 pandemic hit the U.S., according to John Lamar, managing director of The Alexander Group a firm that recruits CMOs in law firms and other organizations.