PM Magazine - How will the arrival of NewLaw business models shape law firm marketing functions?

NewLaw models present an opportunity for firms to reimagine how they respond to client needs whilst providing a catalyst for marketing and business development leaders to reshape the role their teams play in delivering on that vision, says Intapp’s Gemma Prescott.

*This article first published on PM Magazine

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PM Magazine – September 2022

How will the arrival of NewLaw business models shape law firm marketing functions?