Strategy Sphere Podcast Launches with Stellar Lineup of Professional Services Thought Leaders

Experts in professional services leadership, innovation, and education from leading organizations —BBDO, McKinsey & Company, M Booth, as well as Harvard, Penn, and Vanderbilt law schools — share insights on adapting and thriving in a changing world

PALO ALTO, Calif. — January 13, — Strategy Sphere — a podcast featuring deep-dive interviews with leaders and experts in academia, innovation, and business — launches this week. The series lets listeners tune into the real-time zeitgeist of professional services marketing, leadership, innovation, and education.

The 13-episode podcast, produced by Intapp and Farone Advisors, provides deep insights for listeners interested in learning from global leaders in professional services. Together, the group shares the latest research, thinking, and insights into the best practices and future of marketing and leading professional services.

Strategy Sphere hosts are two highly regarded marketing experts: New Zealander Lavinia Calvert, global lead of the marketing and business development solutions business at Intapp, and New Yorker Deborah Farone, marketing strategy consultant and author of Best Practices in Law Firm Business Development and Marketing.

In each episode, guests offer perspectives, leadership advice, and resources to build momentum in today’s world of professional services marketing, leadership, innovation, and education.

“Learning from professionals across a variety of industries fosters innovation by sparking new ideas,” says Calvert. “Deborah and I draw from experts across professional services to discuss a variety of topics including empathy interviewing; design-led, client-centric thinking; and the importance of authenticity as we lead and communicate during uncertain times.”

“This year, professional services marketing teams have innovated faster than anyone could have imagined,” said Farone. “In that spirit, we’re looking to bring our audience a better understanding of how to innovate, create impact, and prepare for the future.”

Season One features a roster of luminaries, including:

Caitlin (“Cat”) Moon, Director of Innovation Design for the Program in Law and Innovation (PoLI), Vanderbilt Law School

Dale Bornstein, CEO, M Booth

David Lubars, Chairman, BBDO North America; Chief Creative Officer, BBDO Worldwide

Jennifer Leonard, Chief Innovation Officer Executive Director, Future of the Profession Initiative, University of Pennsylvania Carey Law School

Lisa Leong, CEO, Ohten APAC; Host, This Working Life, ABC Radio National (Australia)

Michael Bierut, Partner at Pentagram Design; Senior Critic in Graphic Design, Yale School of Art

Mitch Zuklie, Chairman and Chief Executive Officer, Orrick

Natalie Loeb, Founder and CEO, Loeb Leadership

Patrice Tanaka, Chief Joy Officer, Joyful Planet

Pierre Gentin, Global General Counsel, McKinsey & Company

Ralph Baxter, Consultant and Board Member, Intapp

Scott Westfahl, Professor of Practice and Faculty Director of Executive Education, Harvard Law School

Tom McMakin, CEO, and Jacob Parks, President and COO, at Profitable Ideas Exchange (PIE); authors of Never Say Sell: How the World’s Best Consulting and Professional Services Firms Expand Client Relationships

The program will be available on Apple Podcasts, Audible, Spotify, Stitcher and other podcast platforms.

Additional information and resources are available at

About Intapp
Intapp powers connected firms. Trusted by more than 1,600 of the world’s top legal, investment banking, private capital, accounting, and consulting firms, Intapp offers end-to-end, cloud-based connected firm management software built for the unique needs of partner-led firms. Intapp helps enhance collaboration, unleash collective knowledge, transform decision-making, and fuel success. Our products and services span the entire engagement lifecycle — from strategy through origination and execution — to drive optimal outcomes. For more information, visit and connect with us on Twitter (@Intapp) and LinkedIn.

About Farone Advisors
Farone Advisors focuses on helping professional service firms, technology companies and legal departments with marketing strategy, strategic planning and training. Deborah is the author of the best-selling legal marketing book, Best Practices: Marketing and Business Development for Law Firms (PLI 2019) based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. Heidi K. Gardner, Ph.D., Distinguished Fellow, Harvard Law School’s Center on the Legal Profession, has called Deborah “the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.”