The American Lawyer - With Tech at Their Disposal, CMOs Are Driving Revenue Growth—and Law Firms Are Taking Notice

Intapp’s general manager of marketing and business development solutions, Lavinia Calvert, contributed an article to The American Lawyer that focuses on how law firms have turned bullish toward investments in marketing and technology––and it’s progressive “revenue-enabling” CMOs, CBDOs, and Chief Client Officers who are leading the charge.

The American Lawyer – November 23, 2021

With Tech at Their Disposal, CMOs Are Driving Revenue Growth—and Law Firms Are Taking Notice


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