Michael Bierut

Partner and Senior Critic in Graphic Design

Pentagram Design and Yale School of Art

Michael Bierut is a partner in the New York office of the international design consultancy Pentagram, where his work includes brand identity, book design, packaging, and environmental graphics. His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Slack, the New York Jets, the Brooklyn Academy of Music, and Verizon. As a volunteer to Hillary Clinton’s communications team, Bierut designed the H logo that was ubiquitous throughout her 2016 presidential campaign.

Bierut has been a senior critic in graphic design at the Yale School of Art and a lecturer in the practice of design and management at the Yale School of Management. A book on his work —  How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World — was published in 2015 by Harper Collins. His collection of new essays, Now You See It, was published in 2017.