In a new era of client disloyalty, law firms face a growing challenge: even long-standing clients are much less likely to choose their incumbent law firm or partner for new work. Traditional rainmaking approaches no longer work. But top-performing partners have cracked the code on a new, collaborative model that drives consistent growth.

Join us to explore this model, which is based on the “The Rainmaker Genome Project,” the largest and most rigorous scientific study of top-performing partners ever conducted. You’ll learn a data-driven approach to business development that is redefining law firm marketing and client engagement.

The workshop will cover: 

• A recap of the findings of the Rainmaker Genome study, as featured in the Harvard Business Review; insights into the skills and behaviours that set top business developers apart.
• Perspectives from Bird & Bird and Taylor Wessing on how these insights are informing their client development and growth programmes and how they are leveraging data to change partner behaviours and build a sales culture.
• A preview of how AI-driven “nudges” informed by market and client data could be used to drive and embed “Activator” practices, transforming a firm’s BD and sales effectiveness.