CRM Transformation Series, Part 4: Firm CRM Adoption
In this session, we’ll delve into the art and science of change management, discuss adoption strategies, and illuminate the behaviors and attitudes of your CRM target audience. We’ll help you translate these insights into practical strategies for driving adoption and achieving success.
Our experts will discuss a variety of topics:
- Identifying the adoption dilemma and understanding how it manifests
- Digging into the science of change management to build a compelling CRM adoption and communications strategy
- Creating a system you can tailor to professionals’ specific needs — and encouraging them to use it
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