Headline highlighting high-level benefit
Expand on the previous messaging. You can use two or three sentences in a paragraph here. Much more than that and it gets hard to scan.
Concisely tell the visitor what they’ll learn or what benefits they’ll get from viewing the asset. Using a bulleted list to accomplish this can make things easier to digest for visitors.
- Point 1
- Point 2
- Point 3
Summarize the key takeaway here.