By using Intapp Relationships, McGuireWoods overhauled its CRM to improve business development efforts by enhancing contact data quality and tracking firm relationships.
McGuireWoods — a full-service firm providing legal and public affairs counsel to corporate, individual, and nonprofit clients worldwide — needed help to restore faith in its CRM, which suffered from missing, incomplete, and out- of-date contacts. After implementing Intapp Relationships, McGuireWoods tripled the percentage of relationship-tagged contacts and restored laywer confidence in the CRM.
Firm Size / Location1,000+ lawyers / 26 offices across the U.S., Europe, and Asia
Following an event, we can see new relationships when
they begin, then follow up with lawyers. From introduction to pitch to conversion, we are able to see the pipeline develop.
Chris Mann, CRM Manager