What are the hot buttons for today’s legal CMO?
A conversation with Jennifer Johnson Scalzi of Calibrate Legal Always looking for ways to empower ou...
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Legal
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Professional Services
3 practical ways data analytics are transforming law firms
In this third post from business and client development and service strategist, Julie Savarino, we d...
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Legal
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Professional Services
Modern legal marketing demands a culture shift
Speaking with The Lawyer, Darryl Cross explains how CMOs must partner with lawyers to develop client...
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Legal
3 trends in pricing and pitching new legal work
In this second post from business and client development and service strategist, Julie Savarino, we ...
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Legal
The 3 Stages of Modern Marketing
Over a 3 stage journey, legal marketing can shift from a supportive role to a strategic function.
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Legal
Is it time to reevaluate your firm’s CRM?
In this post, we welcome Julie Savarino, an award-winning business and client development strategist...
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Legal
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Professional Services
Law firm conflict clearance, Part 3: how to make the move to centralization
This is part of three in a blog series about moving to a centralized model for conflict clearance. I...
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Legal
Why time-tracking technology is essential for winning business today
It’s no secret that clients want law firms to use technology to improve service delivery and strea...
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Legal
Five predictions for the legal industry in 2019
In 2018, key law firm challenges included talent recruitment and retention, efficiency of operations...
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Legal
Law firm pricing is evolving. Are you ready?
For decades, lawyers charged by the hour for their services. But times have changed, and law firm pr...
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Legal