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Birmingham, AL (February 23rd, 2016) DealCloud, Inc. announced today that Fenwick Brands has successfully implemented its leading deal pipeline and relationship management platform. Investing exclusively in Consumer Packaged Goods companies with high-potential brands, Fenwick is utilizing DealCloud to support their investment strategy, sourcing, and portfolio management efforts.



The professionals that make up the Fenwick Brands team have decades of transactional and operational experience. Robert Gamble, Chief Investment Officer noted, “DealCloud is critical for us to be able to channel all this experience towards managing sourcing activities that ultimately lead to successful partnerships. It enables us to focus our time on nurturing and growing our brands to their full potential instead of locating and sifting through dense spreadsheets of data.”

Gamble continued, “with DealCloud’s deep experience in Private Equity, we knew the team would deliver a relationship management platform that fit our operating-focused sourcing and execution strategy. By tracking all of our interactions and pushing out daily reports and summaries, DealCloud puts real-time, actionable business intelligence in the hands of our team. In addition, the efficient implementation of the platform has allowed us to stay focused on deal execution.”

“We are privileged to have such an experienced group of operators bringing valuable insights to our platform”, explained DealCloud’s CEO, Rick Kushel. “The goal with any implementation is to tailor it to the client’s needs and business processes, and to provide a level of support that facilitates user adoption. It is particularly crucial in the case of new firms and we are thrilled to be playing our part in the foundation and exciting path ahead for Fenwick Brands.”

About Fenwick Brands
Fenwick Brands is a middle market equity investor and operator focused on the consumer goods space based in Birmingham, AL. Fenwick partners have over 100 years of combined operating and management experience in the consumer packaged goods industry. Fenwick invests exclusively in consumer products companies with emerging brands who need a combination of capital, strategic and operational expertise to deliver maximum shareholder value. To learn more, visit

About DealCloud
DealCloud is a pioneer in M&A Software. The Company was formed in 2010 by a team of former deal professionals with deep knowledge of the private capital markets. DealCloud has quickly emerged as a global leader in providing deal management, workflow, and technology solutions to all participants in the private capital markets, including private equity and growth capital firms, sell-side banks, publicly traded companies, and debt capital investors. DealCloud is well known for its client service, takes great pride in the delivery of its configurable platform, and values the strength of its relationships with clients. The DealCloud team understands the pace of deal execution and is committed to working at the same cadence as its clients to deliver fast and accurate outcomes