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Pennybacker Capital, a middle-market real estate private equity firm based in Austin, Texas, has selected DealCloud as their pipeline management, process management, and deal management technology of choice.


“Pennybacker employs a data-driven strategy to inform our decisions and drive investments,” said Michael O’Malley, Senior Principal, COO and CFO at Pennybacker Capital. “DealCloud’s adaptable capabilities have allowed us to organize and efficiently derive value from the data of our day-to-day activities and have enhanced our collaboration across the firm.”


Pennybacker Capital invests in market-rate affordable multifamily, senior living, retail, office, and industrial assets in sustainable U.S. growth markets. The firm utilizes high quality data analyses, predictive analytics, and artificial intelligence tools to identify key investment themes and use that information to target mismanaged, undercapitalized, or undervalued properties and debt positions.


“Pennybacker Capital utilizes a rigorous, data-driven, and collaborative process to identify high conviction opportunities,” said Ben Harrison, President of Financial Services at DealCloud. “We are excited to work with them to implement an effective solution to support specific the firm’s business needs, maximize pipeline and deal management capabilities, and achieve user adoption.”


About DealCloud
DealCloud, an Intapp company, provides a single-source deal, relationship, and firm management platform to enable over 950 clients to power their deal-making process from strategy to origination to execution. We offer fully configurable solutions purpose-built for the complex relationships and structures of private equity and growth capital firms, investment banks, private and publicly traded companies, debt capital providers, and other investors. For more information, please visit


About Pennybacker Capital

Pennybacker Capital is an alternative investment manager focused on real estate private equity and credit investments. Pennybacker employs an innovative, data-driven, and collaborative approach to identify and execute compelling real estate investment opportunities that aim to deliver consistent risk-adjusted returns and improve the lives of teachers, tenants, and teams.


Pennybacker pursues value, credit, and income and growth strategies across all real estate asset classes and has a proven 12-year investment track record of investing in and/or operating more than $3.3 billion of real estate value throughout the United States. To date, the firm has sponsored six discretionary value-add real estate private equity funds, two real estate credit funds, and four income and growth separate accounts. Pennybacker has its headquarters in Austin and offices in Denver, New York, and Nashville. For more information, please visit