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Periscope Equity, a Chicago-based private equity firm focused on investments in technology-enabled business services, today celebrates four years of partnership with DealCloud. The firm became a DealCloud client in early 2015, and has continually expanded the platform’s utilization; today Periscope is using the platform for day-to-day business development and deal execution needs and exceeds DealCloud’s best practices metrics. The firm continues to build out new functionality to maximize data capture and analytics with the support and expertise of the DealCloud team.


“In today’s ultra-competitive deal environment, tracking and sharing data across the organization in real time is of the utmost importance. Given our tight investment criteria of companies that are founder-owned, with mission-critical tech-enabled business services products and service offerings and a history of sustainable profitability, it’s paramount that we capture data accurately and efficiently in order to manage increasing deal flow” says Alex Friedman, Vice President, Business Development at Periscope. “DealCloud has been the keystone of Periscope’s origination, executive sourcing, and corporate development effort.”


“The Periscope team has a laser focus on specific industries in which they can provide meaningful value,” says Ben Harrison, DealCloud’s Chief Revenue Officer. “We’re proud to have our platform serve as the single source of truth for their business development efforts, executive network initiatives, and front-office operations. Periscope’s successful implementation showcases why our solutions for private equity firms are best-in-breed no matter the size of the team.”

About Periscope Equity LLC
Periscope Equity is a Chicago-based private equity firm dedicated to buyouts of technology-enabled business services companies within niche sector leaders that have unique technology, data, intellectual property, or service offerings; a history of sustainable profitability and cash generation; and known avenues for growth. Services sectors of focus include healthcare, marketing, security, software and BPO. Periscope seeks to provide its portfolio companies with liquidity, growth capital and access to its network of operational experts, to drive sustainable growth and superior investment returns on an accelerated schedule. For more information, please visit


About DealCloud
DealCloud, an Intapp company, provides a single-source deal, relationship, and fund management platform to enable over 600 clients to power their deal-making process from strategy to origination to execution. We offer fully configurable solutions purpose-built for the complex relationships and structures of private equity and growth capital firms, investment banks, private and publicly traded companies, debt capital providers, and other investors. For more information, visit