This is a single column of text to introduce the rest of the page. It should be short and to the point, helping the user connect the dots between the ad or email they clicked and the conversion point on this page.
This is your primary offer on the landing page
Main conversion point
You can put some formatted content here alongside the form to give the visitor a little information about what they will get when they submit the form.
- Use bullet points
- Be confident and clear
- You can include an image or icon as well
- Add a CTA to use Drift link playbooks like skip the form.
Here is where you can add a little social proof
[Intapp’s] understanding of the deal process and CRM needs of investment teams is unique. Our firm has deep relationships across the market, and the ease of day-to-day use and out-of-the-box reporting has significantly improved the way we manage these relationships.

Andrew Haywood
Chief Operating Officer