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In an article for Destination CRM, Brian Bissonette, Intapp Investment Banking Industry Principal, explains how heavy reliance on employee participation alongside ever-expanding data sets can lead to CRM adoption challenges, especially in knowledge-based industries. He goes on to outline how in a world where data proliferates and changes at breakneck speed, industry-specific CRM that is aided by thoughtful automation can prove to be the key to success.

Destination CRM – June 13, 2023

Successful CRM does not rely on employee participation